About Us


jjaboutusbadgeFrom the beautiful Derbyshire countryside, renowned luthier and owner of JJ Guitars Jeff Guilford works from his two workshops producing some of the world’s finest boutique electric guitars.

JJ Guitars are traditionally handcrafted from the finest materials and played by some of the top musicians in the industry. Artists include Simon Townshend of The Who, Matt Schofield, Tomo Fujita and Joe Berger. Having gained a worldwide reputation for excellence and sonic quality, we are proud to serve the most demanding musicians in providing the sonic tones that can be found on recordings and stages across the globe. Fuelled by relentless passion, success is only delivered from our hard work and never accepting second best.

JJ Guitars are building guitars to the highest standards and continue to look ahead to serve the music industry in the future. Our world-class artists help to contribute to this driving force and remain engaged in our development of new ideas. These natural developments are tested where it counts – out on the road in the real world!jj workshop

JJ Guitars offer many different guitar models and custom options and they all are lovingly created individually from the ground up. We are very proud that JJ Guitars have become one of the “must have” instruments in the arsenals of influential artists around the world. To this end, only the very finest materials, hardware and electronics are considered and tonal excellence is the main driving force behind everything we do.

Our wood stock is so important to us that we quite literally scour the globe looking for every opportunity to find the best woods available, whether this be reclaiming the finest Brazilian mahogany from luxury building refits in Park Lane London, to acquiring aged rosewood from suppliers found off the beaten path where regular commerce has no reach.

To optimize the tone of our individual guitars, we offer various models of pickup design and combinations. Again, our aim is to compliment the sound and balance of the woods we use in each guitar. Our finishing is also achieved by using extremely durable thin layers allowing the instrument to breathe and achieve it’s full potential. The final process of assembly naturally includes our full setup to exacting tolerances for which we have become well known ensuring effortless playability.

We have a saying here at JJ Guitars:

“Never chase the money… Chase the passion!” – Jeff Guilford

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